Smartphone feature phone market share 2013

The mass of people adopting smartphones for the first time will inevitably drive a greater share of shipments growth than device upgrades among consumers in saturated markets. Price is one of the biggest factors that will bring the next wave of growth to emerging markets like China and India. The market for smartphones in these emerging regions is highly price-sensitive, and as smartphone prices trend downward, uptake will rise. Overall, smartphone prices are already dipping and will continue to do so over the long term, as smaller, niche handset manufacturers pump out cheap, quality devices that cater to lower-income users in new markets.

Even Apple's iPhone line, once impervious to price drops, has not avoided this trend toward cheaper smartphones. Unsurprisingly, the trend is being driven by China, where homegrown manufacturers ZTE, Huawei, and Lenovo have all enjoyed increased sales in the last year. Each vendor sells primarily Android-operated handsets.

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Strong sales in China are now starting to make an impact on these manufacturers' global market share. They're another reason why Android has become so dominant lately. Right now, seven out of ten active smartphones worldwide run Android, according to our estimates. And prices may continue to trend even lower.

That's more than double the share of smartphones sold at that low price in China in the fourth quarter of Do not count out Windows Phone, either. If it remains aggressive in terms of price, Nokia is likely to drive a larger share of sales.

Its Asha handsets — hardware that toes the line between very basic smartphone and souped-up feature phone — are especially popular in China. Rapid innovation is what initially propelled smartphones into the mainstream. To create the device, manufacturers took two ubiquitous consumer electronic gadgets — the PC and the cellphone — and combined their best functionalities to create an unprecedented mobile Internet experience. Since then, smartphone hardware innovation has focused on faster processors, better cameras, larger screens, more durability, and a lighter, thinner form.


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Each of the principal manufacturers has produced different variations on these themes over the past few years. Aside from Apple's TouchID thumb print recognition technology, most flagship smartphones to debut in were simply improvements upon the previous generation's iteration, rather than including brand-new features.

Going forward, innovation at the top of the market will likely center on continuing to improve known features. And if a new functionality were to debut from one vendor, expect the rest of the market to catch on quickly.


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As the market begins to prioritize more price-conscious consumers, a bit of commoditization is bound to occur. Manufacturers will work to undercut each other in price, rather than focusing exclusively on innovative new mobile technology as a point of differentiation. Not exactly. Instead, innovation will come from handset makers incorporating premium smartphone capabilities into low-cost and mid-range handsets. This too will require talent and creative thinking, as manufacturers experiment to build premium hardware for a lower price.

Xiaomi Mi3 UberGizmo.

Market share smartphone and feature phone of unit shipments Vietnam 2013-2014

Consider Xiaomi, the upstart Chinese handset maker, which recently surpassed Apple in market share in China. Xiaomi has made its mark by offering customizable, competitively priced Android devices. Recently, Apple co-founder Steve Wozniak endorsed Xiaomi's devices for their quality. They're good enough to break [into] the American market.

Wozniak himself is an Mi3 owner, and, based on his glowing endorsement, it has hardware good enough to keep up with Apple and Samsung in the U. That's the kind of innovation we'll come to expect over the next few years.

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Tony Danova. Like any high-growth market, the rate of increase will gradually taper as penetration slows and markets saturate. But the deceleration won't be sudden. There's plenty of room left for growth, thanks to sales in under-penetrated markets like China and India. The end of the feature phone is in sight. China will drive smartphone shipments in emerging markets. But rapid proliferation of smartphones in the country will cause growth to taper even more quickly than it did in developed markets, and other emerging markets like India and Indonesia will pick up China's slack in the future.

Growth in most new markets will hinge on converting price-conscious, low-income consumers to competitively priced handsets. As a platform, Android already has a significant foothold in this category. Driven largely by the launch of the iPhone 6 and 6 Plus, the United States led growth among mature markets with an Western Europe, by contrast, saw a 5.

Samsung led smartphone sales with Though still the leader, Samsung's share has declined more than 8 percent compared to the same quarter in , when the company's devices accounted for nearly a third of all smartphones sold at Apple's That's an improvement over the company's Gartner expects Apple to experience its biggest ever fourth-quarter sales, with both of its large-screen phones seeing demand exceed supply since their launch.

The third, fourth and fifth place vendors all claimed a market share less than half Apple's, ranging from 5 to 5. They were, in order, Huawei , Xiaomi and Lenovo.

• Smartphone/feature phone market share Vietnam | Statistic

All Chinese, the vendors collectively improved their market share 4. Huawei, at 5. Huawei grew its market share. Lenovo's 5 percent share represents a drop of. Among smartphone operating systems, Android saw 22 percent growth in shipments, increasing its already dominant market share to just more than 83 percent. Apple's iOS increased its market share from Windows and Blackberry , in third and fourth place, respectively, both saw declines in market share.